crafting a brand strategy

“Branding is a story that is always being told” – Scott Bedburry

My design studio students enjoyed spending the last 5 weeks of the semester crafting a brand strategy and visual identity for a local land preservation and recreation project. These students were up to challenge of finding the right naming structure and visual representations for these organizations, with much thanks to our collaboration with a Graphic Design class taught by professor Eddy Lopez in the Art & Art History department.