Boon produces one of the most popular baby bottle drying racks known as Grass. It is loved for being function and stylish, bring baby products out of the ‘cutsie’ category. In 2019 the design team at Boon set out to create more products delivering on this insight.
The inspiration for this concept was drawn from succulent plants often found throughout the house, including the kitchen counter. By mimicking this decor piece we hoped to help parents not find their baby gear to be such an eyesore in their home and ultimately helping them hold on to their personal identity while still giving their baby the very best.